Vina

HEREStudiosbroughtmeinasleaddesignertobuildthebrandidentityandpackaginglineforVina,anapplecidervinegarbeverageaimedatthehealth-consciousWholeFoodscrowd.Atthetime,drinkingACVstraightwasn'treallyathingyet,sotheanglewasless"supplement"andmorelifestyle:aMediterraneansummertimeaestheticthatmadethedrinkfeellikesomethingyou'dwant,notsomethingyou'dchokedown.Ibuiltoutthefullpackaginglineacrossfiveflavors,designedtheB2Cwebsite,producedsocialgraphicsandanimations,andcreatedgiftboxesforsuppliers.Everypiecehadtocarrythatsamesun-drenched,easyfeeling,sincethewholebetwasconvincingpeoplethedrinkbelongedintheirroutinebeforethey'devertastedit.VinalaunchedintoWholeFoods,rightattheedgeofwhatthehealth-consciousmarketwasreadytoaccept.