Vina

HEREStudiosbroughtmeinasleaddesignertobuildthebrandidentityandpackaginglineforVina,anapplecidervinegarbeverageaimedatthehealth-consciousWholeFoodscrowd.Atthetime,drinkingACVstraightwasn'treallyathingyet,sotheanglewasless"supplement"andmorelifestyle:aMediterraneansummertimeaestheticthatmadethedrinkfeellikesomethingyou'dwant,notsomethingyou'dchokedown.Ibuiltoutthefullpackaginglineacrossfiveflavors,designedtheB2Cwebsite,producedsocialgraphicsandanimations,andcreatedgiftboxesforsuppliers.Everypiecehadtocarrythatsamesun-drenched,easyfeeling,sincethewholebetwasconvincingpeoplethedrinkbelongedintheirroutinebeforethey'devertastedit.VinalaunchedintoWholeFoods,rightattheedgeofwhatthehealth-consciousmarketwasreadytoaccept.

Identity

Packaging

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Person lounging poolside in a gingham swimsuit with a Vina can

Overhead shot of a Mediterranean seafood spread with a Vina can

Vina can served on a tray with a cocktail glass, poolside

Poolside tray with a Vina bottle, cocktails, and fruit

Overhead shot of friends sharing a summer meal with Vina cans

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Vina

Rowdy Mermaid