Rowdy Mermaid

HEREStudioscametomewithoneask:buildapackaginglinestrongenoughtostandoutonWholeFoodsshelvesnationwide.Isignedonasleaddesigner,andsixmonthslater,"justthepackaging"hadturnedintothewholebrand.Westartedwiththenewline,thenwentbackandrevisitedtheoriginalpackagingtoo.AlongthewayIredesignedtheirwebsite,producedmerch,tookovertheirsocialfeeds,andworkedsidebysidewiththeirinternalteamsothenewdirectionactuallystuckonceIwalkedaway.RowdyMermaidisaColoradocompany,builtonareallovefortheoutdoorsandcommunity,withminimalenvironmentalimpactatitscore.That'swhatthewholeredesignhadtosaywithoutsayingit:simplerlanguage,candidvisuals,packagingthatlookedlikeitcamefrompeoplewhoactuallytouchgrass.Thebetpaidoff.RowdyMermaidlandedinWholeFoodsnationwide,andthewholesystemheldtogether,packaging,website,merch,social,becauseitwasbuiltasonebrandinsteadoffiveseparatejobs.