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Rowdy Mermaid

HEREStudioscametomewithoneask:buildapackaginglinestrongenoughtostandoutonWholeFoodsshelvesnationwide.Isignedonasleaddesigner,andsixmonthslater,"justthepackaging"hadturnedintothewholebrand.Westartedwiththenewline,thenwentbackandrevisitedtheoriginalpackagingtoo.AlongthewayIredesignedtheirwebsite,producedmerch,tookovertheirsocialfeeds,andworkedsidebysidewiththeirinternalteamsothenewdirectionactuallystuckonceIwalkedaway.RowdyMermaidisaColoradocompany,builtonareallovefortheoutdoorsandcommunity,withminimalenvironmentalimpactatitscore.That'swhatthewholeredesignhadtosaywithoutsayingit:simplerlanguage,candidvisuals,packagingthatlookedlikeitcamefrompeoplewhoactuallytouchgrass.Thebetpaidoff.RowdyMermaidlandedinWholeFoodsnationwide,andthewholesystemheldtogether,packaging,website,merch,social,becauseitwasbuiltasonebrandinsteadoffiveseparatejobs.

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Rowdy Mermaid Adaptonic can lineup styled with fruit and flowers on stone
Hand stocking a fridge with Rowdy Mermaid cans and fresh produce
Rowdy Mermaid cans arranged in a stocked retail fridge
Open fridge full of Rowdy Mermaid cans, fruit, and plants
Hand holding three Rowdy Mermaid cans in front of a shelf display
Person wearing a green Rowdy Mermaid graphic t-shirt, back view
Retail shelf display of Rowdy Mermaid products styled with plants
Rowdy Mermaid kombucha can lineup styled with fruit on white
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