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Adapt Cafe

MyhomieNickcametomewithanidea:buildafourthwavecoffeeshopinPortlandinspiredbyEuropeanbrutalistarchitecture.Iwasinimmediately.I'dspentmostofmytwentiesincoffeeshopsacrossPortland,LA,NewYork,andBoston,makingitmymissiontobebestmateswitheverylocalbaristaandroasterIcouldfind,sothiswasexactlymykindofproject.Icameonascreativedirectorandgraphicdesigner,andoverthenextyearwebuiltoutthebrandidentity,apparel,andretailcollateral.Thebrutalistreferencewasn'tjustamoodboardword,itshapedtheactualdesign.Cold,stark,structurallinesranstraightintothetypographyandaminimalcolorpalette,givingAdaptCafealookthatfeltlesslikeacoffeeshopandmorelikeastatement.NothinglikeitexistedinPortland.NooneelsewasbringingEuropeanroastersintothecity,andnoothercafehadavisualidentitywiththatkindofedge.

Branding
Retail
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Adapt Cafe canvas tote bag with arched logo, close-up
Adapt Cafe storefront exterior with awning signage at dusk
Close-up of a black Adapt Cafe branded cap
Retail shelf with Adapt Cafe branded boxes and a cap
Stack of Adapt Cafe business cards with arch logo
Adapt Cafe menu card on a dark cafe table
Floating shelf display with a plant, cap, and vase, Adapt Cafe branding
Person wearing an Adapt Cafe graphic t-shirt with radial line design
Adapt Cafe tote bag and cap styled together outdoors with greenery
Person crouching outdoors carrying an Adapt Cafe tote bag
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