AHLEM

AHLEMisapremiumeyewearbrandoutofFrance,handcraftedandbuiltforpeoplewhocareaboutquality.Icameinasacontractgraphicdesignerforsixmonths,workingastheentirecreativeteamalongsideoneartdirector,rightinthemiddleofamajorgrowthphase.Thatmeantbeingajackofalltrades:redesigningtheB2BandB2Cwebsites,buildingcampaignbooksforprintanddigital,supportingproductshoots,andproducinganimationsandgraphicsforsocial.Thetimelineswerescrappyandfast,butthecollaborationneverwas.Twopeoplespeakingalotofdifferentdesignlanguages,landingononestrong,consistentvoice.Thatfoundationheld,withalotofthatvisuallanguagestillholdingtrueacrossseveralretailstoresworldwide.