Notable

Tim,thefounder,reachedoutneedingafullbrandidentityandpackaginglineforNotable,hisnewnootropicssupplementline.Istartedasgraphicdesigner,butafewmonthsin,Timrealizedhedidn'thavethebandwidthtocommunicateeffectivelywithwebdevelopersandanimatorsscatteredacrossdifferenttimezonesandlanguages,somyrolegrewintocreativedirector.IendedupdirectingthedeveloperontheB2Cwebsitebuildandartdirectingmarketingandanimationcontentforlaunch.Thewholebrandleanedintoamodern,futuristic,scientific,brutalistaesthetic,whichmadesensegiventhepositioning:nootropics,science-backedsupplementsbuilttosharpenhowyourbrainworks.ThemarketingandsocialcontentweresomeofmyfavoriteartdirectionI'vedone.Basicallyzerocreativeconstraints,justamandatetopushaBladeRunner-esquevisuallandscapeasfarasitcouldgo.Notable'sheldasolidonlinereputationsincelaunch,andTim'sgoneontobuildmultiplehealth-focusedbrandsthatstillcarrythesamevisuallanguage.