Notable

Tim,thefounder,reachedoutneedingafullbrandidentityandpackaginglineforNotable,hisnewnootropicssupplementline.Istartedasgraphicdesigner,butafewmonthsin,Timrealizedhedidn'thavethebandwidthtocommunicateeffectivelywithwebdevelopersandanimatorsscatteredacrossdifferenttimezonesandlanguages,somyrolegrewintocreativedirector.IendedupdirectingthedeveloperontheB2Cwebsitebuildandartdirectingmarketingandanimationcontentforlaunch.Thewholebrandleanedintoamodern,futuristic,scientific,brutalistaesthetic,whichmadesensegiventhepositioning:nootropics,science-backedsupplementsbuilttosharpenhowyourbrainworks.ThemarketingandsocialcontentweresomeofmyfavoriteartdirectionI'vedone.Basicallyzerocreativeconstraints,justamandatetopushaBladeRunner-esquevisuallandscapeasfarasitcouldgo.Notable'sheldasolidonlinereputationsincelaunch,andTim'sgoneontobuildmultiplehealth-focusedbrandsthatstillcarrythesamevisuallanguage.

Branding

Website

Packaging

Visit Website

Notable Focus bottle framed inside a rock archway at sunset

Notable shipping boxes with an arm reaching in, campaign copy visible

Notable Focus bottle glowing on dark rocky terrain

Notable Focus bottle with capsules floating above it on a white pedestal

Two Notable product boxes resting on rocky terrain

Notable Focus bottle with scattered capsules on a blue-grey surface

Next project

Notable

De La Calle